About the training program
The My Career from Zero to Hero training program for digital marketing is designed for 25 young people motivated to pursue a career in digital marketing and design. The training program includes three different courses that will run parallelly during six months, and one public event at the end of the training:
IT companies continuously emphasize the importance of both technical skills and soft skills when recruiting new employees, which is why this program was developed with the aim to cover the full range of skills needed for employment. The digital skills course will provide the knowledge and technical skills participants need for a job in marketing area, while the transferable skills course will help participants develop their soft skills, such as leadership, time management, team work, and conflict management to help adapt to the fast-paced environment. The career counselling course will prove additional support for participants, including training and individual support through mentorship to make sure each participant develops their career path. After completing the courses, the participants of the program will have a chance to present themselves and their work at the showcase day. Representatives from a number of IT companies will be there, giving the participants a chance to find employment.
Who can apply for this training program?
If you’re having trouble finding employment, you may have considered switching to a career in digital marketing. There are a number of courses out there, but what makes the My Career from Zero to Hero training program stand out is that it covers the full set of skills needed for employment over the course of six months completely free. Our lecturers and mentors work in the industry and strive to provide guidance based on their own experience, meaning that the knowledge would be very practical and applicable. If you’re between the ages of 17 to 30, with desire to learn on digital marketing and design and speak English well, you are the right candidate for this program!
Priority during the selection process will be given to young people who are not employed, or enrolled in school or college.
The training program is completely free of charge, with the condition of minimum 80% attendance of the complete program. Before starting the program, every participant will sign the scholarship agreement, where all the conditions will be specified in detail.
Courses included in the training program
1.1 Digital marketing
About the course
The digital marketing course includes theory, practical work and mentorship support for participants. This course will take place two times a week, over a six-month period.
The goal of this course is to get you equipped with the knowledge and skills needed for employment or internship at the position of social media manager.
This course will give you the needed theoretical and practical aspects for social media marketing and other types of digital marketing, such as e-mail marketing, SMS marketing, newsletter etc. Design is a special component of this sub-course, because it is related with Digital Marketing. In order to perform well on Digital Marketing, you will learn some of the most important aspects of Canva, Branding and Design
1.2 Transferable skills
About the course
Transferable skills are highly valued on the labor market. They include a set of skills a person can apply in different workplaces and industries. Within the transferable skills course you’ll complete seven different modules:
- Self Development – I module
- Communication – II module
- Time management – III module
- Analytical and research skills – IV module
- Leadership – V module
- Networking – VI module
- Conflict transformation – Regional
Each module includes theory and practical work. The first six modules last 8 days and the regional module last 4 days. The first six modules will take place in Tirana, while the seventh module, conflict transformation, will take place in Montenegro, where you will get a chance to meet young people from Bosnia and Herzegovina, Montenegro, Kosovo, and Serbia.
Within this course you will have the opportunity to develop a proactive approach to problems that arise at the workplace, critical thinking skills, learn to communicate efficiently, explore time management principles and improve time management skills, show initiative and leadership abilities, develop resilience and self-esteem in order to provide adequate answers to the fast changes and stressful situations at work, use conflicts as a resource for development.
1.3 Career counselling
About the course
The career counselling course will provide the support you need in order to be prepared for the labor market. The main goal of this course is to help you work on the professional knowledge and skills required for your career of choice.
The course includes two training programs focused on understanding the career planning process, CV and motivation letter preparation, determining talent, aptitudes and prior knowledge and setting personal priorities.
After completion of the training, you will have additional individual support through mentorship.
1.4 Showcase day
About the showcase day
After completing the 6-month training program, you will get the opportunity to connect with potential employers. At the public event called “showcase day” you will get the chance to present your work to potential employers from the IT sector, SMEs business and CSO representatives that will be invited as potential employers. You’ll get a chance to show off what you’ve learned, presenting and answering questions posed by the employers. This will be a one-off opportunity to present both your soft skills and technical skills, presenting your final project, and marketing yourself as a professional in digital marketing looking for employment.
How to apply for this training programme?
It’s easy! Please follow the link and fill in the application form.Apply for this training programme
The applications are open till September the 30th at 23:59.
If you have any additional questions about the program or need support to fill in the application form, please feel free to contact Gentjan Hajdari, our project coordinator, via email: email@example.com or +355692328203.
How will we choose you?
Based on the quality of received applications, we will choose candidates for the interviews with our trainers and mentors. As you could see based on the biographies, they’re a great bunch! Interviews will take place in October and the training programme will start in November.
Set up a reminder!
from August the 15th to September the 30th
Interviews and testing
Scholarship contract signing
from October the 26th to the 31st
from November 2021 to May 2022